The KaDeWe has teamed up with photographer Rankin to invite Berliners to take part in a live, experiential photo shoot – a piece of photographic theatre, right here in the heart of Berlin. Collectively, we are creating a “Portrait of Berlin”.
On Saturday, April 30th 2016 for the last time before its reconstruction, the KaDeWe Atrium will serve as a platform for an outstanding installation: a huge custom built photographic portrait studio, with hair and make-up stations as part of the experience. Members of the public will have the opportunity to take part in one of the biggest photo shoots in Germany and to be photographed by Rankin, whose iconic images have included everyone from David Bowie, Jay-Z, Vivienne Westwood and Kate Moss to the Queen.
Some portrait subjects will be invited in advance through a social media campaign. Others will have the opportunity to be selected on the day of the event. In addition, dedicated viewing areas with exclusive Rankomats – selfie booths configured by Rankin Studios – will be set up to allow a wider audience to participate in the event.
As the KaDeWe prepares to undergo a major transformation and unveil an exciting new look, created by Dutch architect and Pritzker Prize winner Rem Koolhaas (OMA), these unique portraits, taken at the live event, will be arranged by Rankin and KaDeWe into a visually striking artwork to be exhibited along a 5m high and 110m long street level gallery, covering the store during the takeoff of its renovation.
Portrait of Berlin is a dedicated blog about the Rankin Live event at KaDeWe, 30.04.2016. As an fairly independent blog, we aim to furthermore inspire the local community.
An initiative of KaDeWe Berlin.
Guidelines of Participation
Tweenty of you will have the chance to be selected as a “Portrait of Berlin” prior to the event. Starting Monday: 04.04.
Here is how it works: Take a selfie or upload an interesting portrait of you to either Facebook, Instagram or Twitter and let us know what makes you a #portraitofberlin. Try again the following week for another chance. It’s not about beauty, it’s about character. Each of the three Sundays, between 10.04.16 & 27.04.16 at 5pm, five portraits each of the first weeks and ten portraits in the last round will be announced as the winners of the contest to take part in the shooting with Rankin at KaDeWe Berlin, Saturday 30.04.2016.
By submitting your photo to the hashtag, you are taking part in this campaign and you agree on following guidelines:
We may use your photo for our blog, newsletter and social media channels.
We may use your name on the channels mentioned above.
You assure that you are over 18 years old.
You confirm that you are not a KaDeWe Group employee neither a relative.
You confirm that there is no nudity or any kind of socially or politically inappropriate content shown or mentioned in your photo or post.